TBWA\C\D Fails to Make Diet Pepsi Cut

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK TBWA\Chiat\Day has been eliminated from the review for the creative portion of Diet Pepsi’s ad account, sources said.

The estimated $35 million account, handled by Omnicom Group’s BBDO in New York since 1964, was placed in review in September. Omnicom shops BBDO, TBWA\C\D in Playa del Rey, Calif., and DDB in New York were invited to present ideas, the client confirmed last week.

Presentations began on Monday and concluded on Wednesday, according to a source, and TBWA\C\D was eliminated Thursday.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in