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NEW YORK — TBWA\Chiat\Day is poised to win A&E Network’s estimated $20-25 million account, after a review that came down to TBWA\C\D and Messner Vetere Berger McNammee Schmetterer/Euro RSCG, sources said.
The account covers creative duties for A&E, Biography and the network’s original movies, documentaries and dramatic programs, according to sources. Media duties remain at Horizon Media in New York. The incumbent is Blue Dingo in New York.
The review began three months ago and the New York finalists were culled from a longer list of shops, said sources.
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