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Tom Carroll is firing everyone at TBWA/Chiat/Day’s Los Angeles office today. After handing out symbolic pink slips, the chief executive of the agency’s flagship office will rehire the entire staff.
The move is meant to signal the launch of a new initiative at the agency, led by its interactive team: “The Digerati.” The mission of those 250 employees is to educate all staff members in e-commerce and e-marketing.
“The only way to define the game is to be in it,” said Carroll.
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