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The likely consolidation of Energizer’s estimated $50 million account is moving forward as both contenders pull together pitch teams and meet with the client.
Both TBWA\Chiat\Day and DDB in Chicago have put their heaviest hitters on the case in an effort to wrest away the other’s Energizer business.
The St. Louis battery maker is mulling whether it needs two agencies to handle its estimated $50 million account and has asked both shops for “strategy and direction.”
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