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LOS ANGELES TBWA\Chiat\Day has won the pitch for creative chores on Sara Lee’s deli and bakery brands, the company has confirmed.
The client spent $35 million last year in paid media on those assignments, per Nielsen Monitor-Plus.
TBWA\C\D, an Omnicom Group agency in Playa del Rey, Calif., and already a roster shop of Sara Lee, bested Omnicom sibling Element 79 of Chicago in the final round of a review. Publicis in New York withdrew from contention [Adweek Online, April 18].
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