Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Swiss employment recruiter Adecco has selected TBWA\London to handle creative duties on a new global advertising account with billings estimated at $30 million, sources said.
The selection came after a review in which the London office of WPP Group’s Young & Rubicam was the other finalist, said sources.
Omnicom Group’s TBWA declined to comment, but sources said the Zurich-based Adecco, which competes with Manpower, assigned the business this week. Y&R also declined comment.
TBWA and Y&R emerged after four London shops made presentations to client executives in November.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in