Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Omnicom Group’s TBWA, after years of wooing packaged-goods giant Procter & Gamble, has landed on the company’s roster of agencies by adding creative duties on P&G’s PUR water-filtration device, the client confirmed.
TBWA\Chiat\Day in Playa del Rey, Calif., will handle the account, which is shifting out of longtime P&G roster shop Saatchi & Saatchi in Torrance, Calif. Major media spending on the brand was about $30 million last year, according to Nielsen Monitor-Plus.
PUR becomes the third P&G brand to leave Saatchi in the past two years, after Eukanuba and Old Spice.
Eukanuba
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in