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Omnicom Group and TBWA Worldwide are in negotiations to buy Zimmerman & Partners Advertising. The move is designed to stabilize TBWA’s relationship with its biggest global client, Nissan Motor, said sources.
Acquiring Zimmerman, a $150 million shop in Fort Lauderdale, Fla., specializing in car dealer ads, would fulfill TBWA/Chiat/Day’s goal of having a shop devoted to Nissan dealers. The talks between Omnicom, TBWA and Zimmerman–described as “serious”–come as French automaker Renault is trying to acquire a controlling stake in Nissan in Tokyo.
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