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TBWA Confirms DeCourcy Hire

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NEW YORK Colleen DeCourcy, chief experience officer at JWT here, has resigned to take the new global position of chief digital officer at TBWA, the latter confirmed.

DeCourcy, who spent about a year at WPP Group's JWT, will join the New York office of Omnicom Group's TBWA next month. She will report to worldwide president Tom Carroll.

"Her knowledge of the digital landscape, grounded in creativity, make her an invaluable addition to TBWA," said Carroll, in a statement.

In her new role, the 42-year-old DeCourcy will lead efforts to shape and execute a digital strategy across the $9.5 billion agency network and its Tequila subsidiary.

DeCourcy could not immediately be reached and a JWT representative declined to comment. In an internal email to staffers, however, JWT New York co-presidents Rosemarie Ryan and Ty Montague praised DeCourcy for her efforts. "Colleen has been with us just over a year and has formed the tip of the spear for us as we continue to embrace the digital world here at JWT. There is probably no greater testament to her stay with us than the team she is leaving behind her," Ryan and Montague wrote. "They are a great group of people who have already raised the quality of our digital thinking immeasurably."

At JWT, DeCourcy functioned as one of seven executive creative directors in the office, working primarily on accounts such as Diageo, HSBC and Kimberly-Clark's Kleenex and reporting to New York chief creative officer Ty Montague.

Before JWT, DeCourcy was CCO at Omnicom Group's Organic, where she led digital creative efforts on Chrysler. She spent six years at the digital shop.

TBWA's top global clients include Nissan, Mars, Apple, Absolut and Beiersdorf.

This story updates an item posted earlier today with TBWA's confirmation.