Tbwa Chiat/Day Ready For Effie

BWA Chiat/Day president and chief executive officer Bob Kuperman will discuss how the agency’s Venice, Calif., office came up with the “U R Not e” (or “You are not ready”) campaign for the launch of the Sony PlayStation video game player at the first Grand Effie Winners reception tomorrow in New York.
TBWA Chiat/Day will be honored with the Grand Effie at the event, sponsored by the New York chapter of the American Marketing Association. Also speaking about the PlayStation’s 1995 launch (a TV spot is shown here) will be Peter Dille, senior director of product marketing for Sony Computer Entertainment of America, and Chuck Bennett and Clay Williams, creative directors at the agency.