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Lippman’s Departure Spurs Move to Decentralize
NEW YORK–The departure of corporate media director Stacey Lippman last week will result in a more decentralized buying operation at TBWA Chiat/Day.
Under the new setup revealed last week, New York-based director of national broadcast Annette Cerbone was promoted to media director of corporate broadcast and research. While Cerbone assumes some of some of Lippman’s duties, the agency plans to effectively give more power to the media directors at its various U.S.
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