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NEW YORK Groupe Danone has hired TBWA Worldwide to handle global corporate image duties on its dairy offerings, the Omnicom Group agency said. WPP Group’s Young & Rubicam will continue to handle all Danone brand advertising.
The dairy assignment, which is new, came after a review also involving Y&R, said sources. Billings were not disclosed. TBWA in Paris will lead the effort, which starts in France and Belgium and will expand to other countries, the shop said.
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