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NEW YORK Cable network TBS and Baskin-Robbins are launching “31 Days of Funny,” intended to drive consumers to both marketers via on-air, point-of-purchase and Internet promotions. The effort breaks July 1.
TBS on-air creative, handled in-house, features two co-branded spots: the first with “very funny” clips from popular TBS comedies and movies, the second sending viewers to TBS.com to enter a “31 Days of Funny Sweepstakes.”
The sweepstakes includes a grand prize Everybody Loves Raymond family adventure to a Florida theme park, and first and second prizes, respectively, to win an opportunity to shop like the cast of Friends in New York stores, or a Seinfeld-inspired trip for two to the Comedy Festival in Las Vegas this November.
Baskin-Robbins
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