TBC Puts Yellow Book on National Stage

ATLANTA Trahan, Burden & Charles said it would launch a national television spot for Yellow Book next week.

The new 30-second ad opens with an image of the Yellow Book blimp flying over New York with the narration, “At Yellow Book, we’ve looked at a lot of ideas to help you remember our name.” The images change to a shot of the Statue of Liberty holding the book, the presidents on Mount Rushmore reading the book, appearances in Times Square and Hollywood, and an astronaut in space displaying the company’s toll-free number on a placard.