Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Taylor/West has created a series of commercials resembling trailers for television police dramas to promote a 24-hour San Antonio news channel that begins broadcasting on Time Warner Cable tomorrow.
The three spots use quick cuts, speed changes and bold colors to show glimpses of the kinds of local weather, traffic and sports information that can be found on Time Warner’s News 9. As the different local images appear, text appears to show the date and time the scene was filmed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in