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Blasts Rival’s Golf Balls as Underachievers
LOS ANGELES–Taylor Made-Adidas Golf, via FCB Worldwide, has taken direct aim at a competitor’s golf balls.
The Costa Mesa, Calif., shop has crafted two print ads that portray Taylor Made’s InerGel Pro Distance ball as superior to Callaway’s new Rules 35 (Red) ball.
“Don’t worry Callaway, you can always paint a red stripe on them,” reads the headline on one ad that broke in USA Today earlier this month. The red stripe is a reference to the no-name balls used at practice ranges.
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