After months of preparation to enter the U.S. market, Toronto-based Taxi has arrived. And it's gotten down to work—its fledgling office here already has three clients and is a finalist in Chipita International's estimated $15-20 million European creative review.
Paul Lavoie, the agency's chairman and CCO, confirmed only that the shop was in the process of moving into office space in Manhattan's Union Square area. "We're being discreet because we think the work speaks louder than words," he said.
Lavoie and Taxi co-founder Jane Hope, evp of brand and design, who have both relocated to New York, are in the process of recruiting talent. Lavoie said they are hiring an agency president and cd, adding that he expects to reach approximately 10 employees within a month.
According to Taxi's Web site, the agency's New York client list comprises The Men's Wearhouse, College Sports Television and Microsoft. (The 12-year-old shop's Toronto clients include BMW Mini, Molson Canada and Williams-Sonoma.)
Men's Wearhouse brand manager Matthew Stringer confirmed that the company has been working with Taxi since March to brand a 25-store dry-cleaning chain, MW Cleaners, within the next three months. For Microsoft, Taxi has been working with MSN's Creative Connection Program to create online ads for Covenant House.