Tax Site Increase | Adweek Tax Site Increase | Adweek
Advertisement

Tax Site Increase

Advertisement

The recent IRS announcement that it no longer has the staff to collect on back taxes seems to have had no effect on its ability to collect on this year's tax bills. According to Nielsen NetRatings, Milpitas, Calif., at home traffic to irs.gov, the official site for the Internal Revenue Service, spiked 120 percent on April 15 as almost 476,000 unique visitors went to the site.

And for the week ending April 8th, traffic to the government tax site spiked 61 percent for at work users. More than a million unique visitors went to the tax site, most of them for the purposes of filing their bills. The week before the site had 681,000 unique visitors.

Ad News*
--Top Advertiser At-Home
TRUSTe: 759,515,000 Impressions; Reach: 19.2 percent
--Top Advertiser, At-Work
TRUSTe: 616,700,000 Impressions; Reach: 26.9 percent

--Top Ad Banner At-Home
Bonzi Software, Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST 2001 Now!; Reach: 17.3 percent
--Top Ad Banner At-Work
Bonzi Software, Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST 2001 Now!; Reach: 27.7 percent

*Source: Nielsen Net/Ratings. Impressions reported include house ads, which are ads that run on an advertiser's own web property. Ad banners that run predominantly on an advertiser's own property or house ads are not included.