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DALLAS McKee Wallwork Henderson promotes New Mexico’s income tax reduction in a print campaign designed to lure businesses to the state.
The ad combines a large photograph of Governor Bill Richardson with the following copy: “A Democratic Governor? Who cuts taxes? By 40%? Hey, we’ve been telling you it’s different in New Mexico.” Additional text invites readers to call a toll-free number for information and declares, “See just how serious he is about earning your business.”
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