Tatham Tapped by Aventis to Handle Allergy Medication

Aventis Pharma has assigned consumer advertising duties for its Nasacort nasal spray to Euro RSCG McConnaughy Tatham here, a company representative said.

Spending is pegged by sources at $30 million. The Bridgewater, N.J., pharmaceuticals marketer spent $8 million on the brand from March to May, according to CMR.

Professional advertising for Nasacort was assigned to Lally McFarland & Panello Euro RSCG in New York, a sibling of Tatham's that specializes in healthcare. Tatham has worked with LM&P previously on healthcare business.

Nasacort was previously handled by Robert A. Becker in New York.

Aventis also markets Allegra, a $50 million brand handled by McCann-Erickson.