Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Aventis Pharma has assigned consumer advertising duties for its Nasacort nasal spray to Euro RSCG McConnaughy Tatham here, a company representative said.
Spending is pegged by sources at $30 million. The Bridgewater, N.J., pharmaceuticals marketer spent $8 million on the brand from March to May, according to CMR.
Professional advertising for Nasacort was assigned to Lally McFarland & Panello Euro RSCG in New York, a sibling of Tatham’s that specializes in healthcare. Tatham has worked with LM&P previously on healthcare business.
Nasacort was previously handled by Robert A.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in