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The leader of Euro RSCG McConnaughy Tatham’s new public relations division will look to the agency’s creative department to fuel his fledgling group.
“I’m not going to go off and hire my own creative people,” said Bryan Le Monds, who will head up Euro RSCG PR as general manager. “The creative leverage will come out of [the agency’s] department.”
Euro RSCG PR has already won product-launch, media-relations and special-event work from two of the agency’s clients, Wilson Sports and Orville Redenbacher.
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