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NEW YORK Latino-targeted goods that celebrate everything from honoring the dead to the three wise men are hitting store shelves as retailers deliver products to feed a market hungry for tradition.
Bimbo Bakeries USA rolled out its pan de muerto, or Day of the Dead bread, for Latinos who observe the Mexican tradition on All Saints’ Day (Nov. 1) and All Souls’ Day (Nov. 2).
At San Diego-based MexGrocer.com, CEO Ignacio Hernández said the online store is fully stocked with gourmet and hard-to-find foods, gifts and jewelry in advance of the end-of-the-year sales rush, which, he said, yields a big share of yearly revenues.
The outlook for a strong selling season is bright with ad spending on Hispanic TV for the beverage, food and retail categories totaling $129 million for November and December 2006, up nearly 3 percent, from $125 million for the same period in 2005, according to Nielsen Monitor-Plus.
Industry watchers said...
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