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New radio spots promoting Boston Beer Co.’s HardCore hard cider poke fun at Nantucket Nectars’ ads starring the “Juice Guys,” company founders Tom First and Tom Scott.
A trio of 30-second ads for HardCore introduce Grant Wood and Richard Dubƒ, the real-life “cider masters” who oversee the brewing of the brand.
“Ya know, Richard. I don’t care if anyone buys our HardCore Cider. Knowing that we make the best hard cider in the world is enough,” Grant says in one spot, employing the same laid-back, mildly tipsy tone used by the two Toms.
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