Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Target Stores this week breaks two TV spots from Carmichael Lynch, the Minneapolis agency’s first for the retailer.
The ads support Target’s spring promotion, themed “Grab your own style.” With the stores’ new bed and bath collection as its centerpiece, the promotion shows how Target can help customers lend their own sense of style to their homes, agency sources said.
Carmichael Lynch developed the theme in conjunction with Target officials. Each 30-second spot features two 15-second vignettes; both spots close with the “Grab your own style” tagline.
One spot, “Sailboats/Flowers,” begins with a shot of a man sleeping.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in