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NEW YORK — Online marketers have increased their use of targeting tactics and rich media to reach Web surfers, according to a recent report from DoubleClick.
The majority of online ads served by DoubleClick in the third quarter were targeted, while rich media usage grew by 34 percent compared to the first quarter, according to the New York-based ad technology company.
The findings were based on more than 144 billion ads from DoubleClick’s clients.
About 73 percent of all campaigns incorporated some form of targeting criteria in the third quarter, DoubleClick reported.
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