Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Wyeth Consumer Healthcare has consolidated its media planning duties at TargetCast TCM, the 2-year-old media shop’s third major win this year.
The media business, which according to sources had been split among Grey, Carat-Fillo and Universal McCann, comprises all U.S. brands, including Advil, Robitussin and Centrum vitamins.
Wyeth handles all media buying in-house.
In February, TargetCast in New York won media duties on TIAA-CREF’s $25 million business and in July the shop won media responsibilities for Eight O’Clock Coffee’s $7 million account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in