NEW YORK Omnicom Group-owned Targetbase is the fifth contender in Procter & Gamble's media planning review, sources said last week. The client spends $2.5 billion annually on North American media.
Targetbase, a direct-marketing specialist in Irving, Texas, that has worked with P&G as recently as 2002, uses proprietary marketing tools that blend data and consumer research.
Other contenders include incumbents MediaCom and MPG in New York, Starcom MediaVest Group in Chicago and Carat in New York, sources said.
—Adweek staff report