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NEW YORK Target, Wal-Mart and Macy’s have topped the list of consumers’ favorite retail holiday TV ads, a new study shows.
And according to the survey conducted for the Retail Advertising and Marketing Association by BIGresearch, Worthington, Ohio, Best Buy, Sears, Kohl’s, Kmart, JC Penney, Publix and Meijer round out the top 10.
Mike Gatti, executive director of RAMA, Washington, D.C., said in a statement that though TV ads are not the only way retailers are advertising, it is interesting to see how quickly consumers can point to their favorite commercials.
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