NEW YORK Grupo Gallegos said it has been selected by Target.com to handle the retailer's Hispanic online initiatives.
The Long Beach, Calif.-based agency will oversee strategic planning, positioning, creative development and implementation. This is the first Hispanic interactive assignment for the chain store. Based in Minneapolis, Target has 1,494 stores in 47 states nationwide.
Prior to hiring Grupo Gallegos, Target worked with New York-based shop OLE, also on a project-basis.
Last week, Grupo Gallegos dropped out of the $50 million Wal-Mart Hispanic review, in which it was a finalist along with Austin, Texas-based LatinWorks, Coral Gables, Fla.-based Accentmarketing and incumbent Lopez Negrete of Houston.
For Wal-Mart, final presentations were conducted during the last week of November and agencies were to be notified of the decision on Dec. 1.
The client has not communicated its decision to agency finalists because of the dismissal of marketing execs Julie Roehm and Sean Womack amid allegations of conduct that violates the company's policies. Wal-Mart then withdrew its $570 million English-language ad account from recently appointed DraftFCB and reopened the review.