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NEW YORK Grupo Gallegos said it has been selected by Target.com to handle the retailer’s Hispanic online initiatives.
The Long Beach, Calif.-based agency will oversee strategic planning, positioning, creative development and implementation. This is the first Hispanic interactive assignment for the chain store. Based in Minneapolis, Target has 1,494 stores in 47 states nationwide.
Prior to hiring Grupo Gallegos, Target worked with New York-based shop OLE, also on a project-basis.
Last week, Grupo Gallegos dropped out of the $50 million Wal-Mart Hispanic review, in which it was a finalist along with Austin, Texas-based LatinWorks, Coral Gables, Fla.-based
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