Target Adds Wieden, BBDO

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Target added Wieden + Kennedy and BBDO to its roster last week, the client said. The agencies will provide “strategic marketing and creative support on select brand projects,” according to a company statement. Specific assignments were not spelled out. The lion’s share of the company’s advertising has been done by Peterson Milla Hooks in Minneapolis, an independent, in recent years. The agency did not return calls.

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