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Americans already live in a hip-hop nation. But it’s not just the cultural influence of the African American market that’s making it a target for U.S. marketers. It also wields hefty—and fast-growing—buying power.
That has drawn the attention of Tapestry, the Chicago-based multicultural unit of Publicis Groupe’s Starcom MediaVest Group, a buyer that is turning to sellers for expert advice. Tapestry has formed an 11-member advisory council made up of African American media executives to “explore how to speak to that population and all facets of that community,” said board member Sonia Alleyne, careers and lifestyle editor at Black Enterprise magazine.
The council aims to share research and information about the African American community, which is more diverse than many realize, said L.
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