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The Tampa Bay Advertising Federation presented its SiIver Medal to Joel Reedy for lifetime achievement as well as his contributions to society.
Reedy, formerly an account executive for various Florida agencies including his own, was diagnosed with ALS (amyotrophic lateral sclerosis or Lou Gehrig’s disease) in 1980.
Though confined to a wheelchair and requiring a ventilator to breathe, Reedy, 51, earned his MBA from the University of South Florida and began teaching marketing there in 1990.

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