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There are a lot of turkeys on the road, and no one knows that better than Erik Estrada.
Now the former CHiPs star proves it in a new campaign from BBDO Minneapolis for Hormel Foods’ Jennie-O brand.
Breaking nationally in March, the campaign features Estrada and a new partner as turkey police, advising citizens of their turkey rights. In one spot, the cops pull over a driver and search her grocery bags. Finding inferior turkey, they serve the woman Jennie-O turkey, saying it’s “a little different, a little better.”
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