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Nickelodeon’s new spots introduce a “Nick Nation” to the strains of Cajun folk song “Aiko Aiko.”
Ads from Kidvertisers in New York show images of kids playing plus similar footage from the station’s shows. Children sing the song with new lyrics, such as “I can be the kid I want to be–I’m my own creation. I believe in Nick; Nick believes in me–Nickelodeon nation.”
The ads show “the connection between what’s in our shows and kids’ lives,” said executive vice president and general manager Cyma Zarghami.
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