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It will be weeks if not months before Young & Rubicam knows whether it has hit a home run with its “Talk is good” AT&T campaign, an 18-spot regional effort that breaks this week. But for now at least, it appears that a client relationship that was shaky only a few months ago has regained its footing.
In November, a client rep acknowledged that AT&T was talking to shops about regional assignments. Several days later he backpedaled, saying the company was halting the search after an impressive meeting with Y&R [Adweek, Nov.
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