NEW YORK Members of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) today overwhelmingly approved a two-year extension to their commercial contracts with the advertising industry, represented by the Association of National Advertisers and the American Association of Advertising Agencies.
The contracts, which cover advertising on TV, radio, the Internet and other emerging media, goes into effect Oct. 30 and will be valid until Oct. 29, 2008.
Union members voted 95.8 percent in favor of the agreement. Approximately 125,000 members received ballots; the return rate exceeded 20 percent.
"Our members recognized that this two-year commercial contracts extension was a solid, fair deal for working actors," said Alan Rosenberg, SAG president.
"The agreement clearly establishes jurisdiction over commercials appearing on all new media platforms, calls for a crucial joint study that will allow us to analyze the rapidly changing industry and provides SAG members with an expected $45 million in additional annual compensation," he said.
AFTRA president John Connolly added, "This agreement will increase job opportunities for professional performers in every corner of traditional and new media."