Talbots Hires Hill, Holliday Senior VP McKenna

Talbots has appointed Andrea McKenna senior vice president for marketing and catalog development. She replaces Mary Pasciucco, who left the women’s specialty retailer for personal reasons.

McKenna, who started in her new position last week, will be responsible for all of Talbots’ marketing efforts, including creative and promotional strategy, advertising, catalog development and print production. She will also spearhead the company’s relationship with Arnold Worldwide, Boston, and will report to Talbots’ chairman, president and chief executive Arnold Zetcher.

“She just had a depth and breadth of consumer experience that lent itself well to our needs,” said Margie Myers, Talbots’ vice president, corporate communications and public relations.