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NEW YORK Talbots has taken its first tentative step into the world of using the Internet for brand building with a Web site that lets women customize outfits for a vacation getaway.
The microsite, www.talbotsclassic.com, is an offshoot of a TV campaign Talbots kicked off Sept. 4. The spots carry the tagline, “What kind of classic are you?” Viewers are driven to the microsite, where they can customize outfits on an avatar, or online persona, and change the background scenery of their getaway.
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