Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A print ad from Goldberg Moser O’Neill for Quantum Corp.’s new QuickView digital video recording technology issues a strong warning to consumers:
“If you don’t control TV, it will control you.”
The message appears on the back of a TV remote control device featured in the ad.
TV, the text continues, “delights in deciding when you should laugh and when you should cry. … All while doling out bathroom and snack breaks every 12.5 minutes.”
Quantum claims to help TV-controlled consumers take control of their lives–and their bladders–by using QuickView technology, which enables digital video recorders to perform functions such as live broadcast pause, personal instant replay and simultaneous play and record functions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in