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Levi Strauss, which celebrated its 125th anniversary last week, is feeling its oats.
In the second phase of its new campaign from TBWA Chiat/Day, San Francisco, the company will continue to playfully jab at its designer jeans competitors.
In its first outdoor and print ads for the San Francisco client, TBWA C/D reminded consumers that “Tommy wore them,” and “Calvin wore them,” referring to Tommy Hilfiger and Calvin Klein.
The agency’s new outdoor ads, set to break June 8, feature such icons as Marilyn Monroe, Marlon Brando and the cast of the Brando motorcycle flick The Wild One.
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