Taco Bell Hands FCB a National Creative Project

Field Marketing Shop Moves In on TBWA\Chiat\Day
LOS ANGELES–Taco Bell has given its field marketing agency, FCB Southern California, a creative project that is expected to run nationally, sources said.
The move by the nation’s largest Mexican fast-food chain follows a recent shift from creative agency TBWA\Chiat\Day’s fa-mous Chihuahua mascot toward a more hard-sell approach focusing on the quality of the food.
“Nothing has changed; Chiat/Day is our agency,” maintained Taco Bell representative Laura Gannon. “FCB is one of our agencies and does a lot of creative for us.”