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T3 last week launched its first advertising campaign for United Supermarkets, a West Texas grocery store chain.
The more than $2 million effort features about 20 30-second television spots, plus radio and newspaper ads and in-store merchandising materials.
Though the spots vary widely, all employ the tagline, “Get more. Without paying more.”
Said Gay Warren Gaddis, president of the Austin, Texas-based agency, “Our research showed the perception could be with all this quality and service that maybe [United] is more expensive.
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