Syndie Shows Wither From Daylight Saving | Adweek
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Syndie Shows Wither From Daylight Saving

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Syndicated television shows, especially those with early fringe and access time periods, suffered sun damage as daylight-saving time impacted HUT (households using television) levels and ratings for the week ending April 8, according to Nielsen Media Research data published Monday.

Later sunsets traditionally cause a drop in viewing levels for evening time shows. Not even the top-rated game shows "Wheel of Fortune" and "Jeopardy!" could evade the inevitable seasonal downturn. "Wheel" (9.9) was down 8% week-to-week, while "Jeopardy!" (8.3) lost 6%. "Hollywood Squares" (3.2) dipped 14%, and "Family Feud" (2.3) was off 21%. Among the top-rated off--network sitcoms, "Seinfeld," which switched stations in many markets for its latest syndication cycle, posted a 4.2 rating, down 14%, representing its lowest rating since it entered syndication in September 1995.