Syndicate Gives Ogilvy First Dibs

Although the seven creative boutiques allying with Ogilvy & Mather last week all vowed to remain independent, it is understood that Ogilvy will have first-look rights should any of them decide to sell.
Ogilvy & Mather North America’s newest entity, dubbed the Syndicate, will create a secondary network of partnerships with seven independent shops from across the country. It marks the latest in a series of moves by large multinationals to prove they can be as flexible as hot creative shops.
The unusual arrangement, spearheaded by Ogilvy North America president Tro Piliguian and chief creative officer Rick Boyko, gives the network access to alternate sources of creativity for its global client base.