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Sx Sports Med, a sports-medicine retailer that is venturing into e-commerce amid plans to open a chain of stores to rival General Nutrition Centers, is seeking an agency.
The three-year-old company expects to spend approximately $20 million promoting the stores and a soon-to-be launched Web site. Sx, based in Westport, Conn., wants an agency with a combined background in healthcare, sports and interactive business. While the search is at an early stage, sources said the retailer has already held discussions with McCann-Erickson Healthcare, Bozell and DiMassimo Brand Advertising, all in New York.
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