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With a $10 Mil. Budget, E-Commerce Site Chases Rival Pets.com
SAN FRANCISCO–Swirl last week scored its biggest new business win to date: the $10 million account of Petstore.com. The agency was awarded the business following a review that included other Bay Area shops.
“We wanted people who had big-agency experience, but [also] worked for a smaller shop,” said Bruce Gallaher, vice president of marketing for Petstore.com, Emeryville, Calif. “We were really impressed with Swirl. They also had great references.”
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