A Swing And A Miss

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It’s not easy for drive-time morning DJs to shock anybody these days, but it can be done.
At least two Dallas network affiliates pulled a 30-second TV ad for KTXQ-FM in which the local station’s Lex & Terry team mock a well-known Babe Ruth legend.
The spot shows them visiting a dying kid, whose weak, crackly voice begs the two to do just one more funny show: “It’s the only thing that keeps me going.”
Despite a meek promise to “Jimmy,” the next scene finds them standing over his grave.


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