Sweeping Changes: Nets Approach Nov. Differently

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With at least five major cities using local people meters—New York, Los Angeles, Boston, Chicago and San Francisco—the value of network sweeps continues to erode for stations. So does that of network bragging rights in these artificially constructed ratings periods.

That said, the upcoming November sweeps (Nov. 2-30) looks like a tough one to call. Competing for first place in delivery of adults 18-49 are CBS and ABC. As of last week, ABC led CBS season-to-date by two-tenths of a ratings point, averaging a 4.2

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