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BOSTON Swardlick Marketing Group entices martini drinkers to ask for White Rock Distilleries’ Three Olives Vodka by name with a sexy $3 million national magazine and newspaper campaign.
Three print executions feature sexy models clad in black cocktail dresses posing inside martini glasses. The headline reads, “What’s in your martini?”
“Three Olives has been around for four years and it has been showing growth, so we thought it was time to support the brand on a national level,” said Paul Coulombe, chief executive officer of White Rock Distilleries in Lewiston, Maine.
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