Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Swardlick Marketing Group said it has launched an integrated campaign for Bentley College. Ads introduce the tagline “Business in a whole new light.”
The work also promotes a partnership between the client and Time magazine that presents the Waltham, Mass.-based college as a “thought leader” in business education.
Print, radio, transit and online executions, as well as media relations efforts, are in the mix.
Some ads tout the Bentley Leadership Forum, co-sponsored by Time, which will bring together leaders from technology, arts and entertainment and service-related industries to discuss ways in which social responsibility can be profitable for today’s corporations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in